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Author name: sheshikumarajju@gmail.com

Different companies reward customers with shopping coins, reward points, airline miles, and shopping credits after purchases, including examples from Flipkart, Tata Neu, Starbucks, airlines, banks, and Google Play.
Marketing Psychology, Business Strategy, Consumer Behavior, Digital Marketing, E-commerce, Loyalty Programs

Shopping Rewards: Why Companies Give Us Coins, Points, Miles, and Shopping Credits Instead of Cashback

Leave a Comment / Marketing Psychology, Business Strategy, Consumer Behavior, Digital Marketing, E-commerce, Loyalty Programs

Shopping Rewards are everywhere. Buy a smartphone on Flipkart. You earn SuperCoins. Book a flight. You receive Airline Miles. Purchase […]

Shopping Rewards: Why Companies Give Us Coins, Points, Miles, and Shopping Credits Instead of Cashback Read Post »

Seeing a free plan limit popup that encourages upgrading to the Pro version to continue research.
Marketing Psychology, Business Strategy, Consumer Behavior, Digital Marketing, Pricing Strategy, SaaS Marketing

Premium App Versions: Why Every App Suddenly Has a “Pro,” “Plus,” or “Max” Version

1 Comment / Marketing Psychology, Business Strategy, Consumer Behavior, Digital Marketing, Pricing Strategy, SaaS Marketing

Premium App Versions are everywhere. Open your phone. Within seconds you’ll notice a familiar pattern. Spotify Premium. ChatGPT Plus. YouTube

Premium App Versions: Why Every App Suddenly Has a “Pro,” “Plus,” or “Max” Version Read Post »

While viewing a brand-sponsored meme on Instagram in a cozy
Marketing Psychology, AI Marketing, Branding, Consumer Behavior, CRED, Digital Marketing, Durex India, Netflix, Social Media Marketing, Zomato

Meme Marketing: Why Companies Sponsor Memes and Troll Pages Instead of Traditional Ads

Leave a Comment / Marketing Psychology, AI Marketing, Branding, Consumer Behavior, CRED, Digital Marketing, Durex India, Netflix, Social Media Marketing, Zomato

Have you ever opened Instagram to watch just one Reel… …only to spend the next 30 minutes laughing at memes?

Meme Marketing: Why Companies Sponsor Memes and Troll Pages Instead of Traditional Ads Read Post »

Why brands sponsor sports instead of relying only on traditional advertising. The image features major brands including Dream11, Tata, Coca-Cola, Visa, Mastercard, Red Bull, Emirates, Adidas, and Nike sponsoring global sporting events such as the IPL, FIFA World Cup, Formula 1, the Olympics, Wimbledon, and local cricket leagues to build brand awareness and emotional connections with millions of fans.
Marketing Psychology, Advertising, Behavioral Marketing, Brand Strategy, Business Strategy, Consumer Psychology, Sports Marketing

Why Brands Sponsor Sports Instead of Running More Ads: The Hidden Marketing Psychology Behind Every Match

Leave a Comment / Marketing Psychology, Advertising, Behavioral Marketing, Brand Strategy, Business Strategy, Consumer Psychology, Sports Marketing

Why Brands Sponsor Sports is a question most people never ask. Every time we watch the IPL, FIFA World Cup,

Why Brands Sponsor Sports Instead of Running More Ads: The Hidden Marketing Psychology Behind Every Match Read Post »

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