Author name: sheshikumarajju@gmail.com

Jobs To Be Done (JTBD) Framework showing how successful companies solve real customer needs instead of simply selling products or services.
Marketing Strategy, Branding, Consumer Psychology, Digital Marketing

Jobs To Be Done (JTBD) Framework Explained: Why Customers Really Buy Products (15 Real-World Examples)

Why Do People Really Buy Products? Imagine you’re walking into a supermarket to buy toothpaste. You see two brands placed […]

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Traditional Marketing vs Digital Marketing showing how businesses promote products through newspapers, TV, radio, and billboards compared to social media and digital platforms.
Marketing Strategy, Brand Marketing, Business Strategy, Consumer Psychology, Digital Marketing

Traditional Marketing vs Digital Marketing: Why Companies Shifted to Digital Marketing and How It Changed Business Forever

Have You Ever Wondered Why We Rarely See New Brands Advertising on TV Anymore? Think back 15 or 20 years.

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Digital platforms like Google, YouTube, Zomato, Netflix, Blinkit, and Spotify temporarily redesign their logos and app icons during festivals, sporting events, and seasonal campaigns as part of Event Marketing and brand engagement strategies.
Marketing Psychology, Behavioral Economics, Brand Marketing, Consumer Behavior, Digital Marketing, Marketing Strategy, Netflix, Zomato

Event Marketing: Why Apps Change Their Logos, Icons & Home Screens During Big Events

Have You Ever Wondered Why Apps Suddenly Change Their Logos During Big Events? Yesterday, I opened Google. Its colorful logo

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Insurance Wellness Benefits offered by health insurance companies, including annual health checkups, gym memberships, dietitian consultations, yoga sessions, fitness tracker rewards, walking challenges, mental health support, online doctor consultations, preventive screenings, and wellness rewards.
Marketing Psychology, Behavioral Economics, Business Strategy, Consumer Behavior, Digital Marketing, Health Insurance

Insurance Wellness Benefits: The Hidden Marketing Strategy Behind Free Gym Memberships, Health Checkups & Wellness Rewards

Have You Ever Wondered Why Insurance Companies Want You to Exercise? Insurance Wellness Benefits are becoming increasingly common. Buy a

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